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natural
naturally derived
synthetic
Our Ingredient Commitment
Short Ingredient List. No Mystery.
we use what gets your clothes and hands clean, and leave out the rest. most of what goes into our products comes from plants. the few things that don't earn their place, and we'll tell you exactly why they're there.
turn any pack around and read the back. we'd rather you knew.
7types of bio-enzymes
0phthalates, parabens, phosphates
100%recyclable boxes
What We Use
Seven Types of Bio-Enzymes, Each with One Job.
tap an enzyme to see what it goes after. they work at low temperatures, so cold washes still clean properly.
built for cold washes, so you save on energy too.
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From Plants
Most of What's Inside Started Life as a Plant.
Cleaning Agents from Plants
soapnut, soapbark and tea seed oil in our laundry sheets. coconut and sugar-based cleansers in our hand soap sheets. plant-based surfactants and sugar-based APGs in our pods, which lift dirt and keep it from settling back onto your clothes.
Scent from Plants
balsam fir needle oil in our pods, which also helps fight odour. essential oils in our laundry sheets and hand soap sheets.
A Little Extra Care for Hands
japanese camellia extract, green tea leaf oil, glycerin and allantoin to keep hands soft while they get clean.
Honest Extras
What We Use Only When We Have To
01
Preservatives
anything with water in it needs protecting from bacteria and mould. our hand soap sheets and laundry sheets use preservatives at the minimum amount that does the job.
02
Allantoin
a soothing ingredient for skin. it's found in plants like comfrey, but the version used in skincare is usually made in a lab.
03
Colour in Our Pods
our triple-chamber pods use colourants so you can tell each chamber apart.
Never Inside
Left Out on Purpose.
the things you won't find in any of our products, and why.
Phthalatesoften hidden inside "fragrance". linked to hormone concerns, so our scents come from plants instead.
Parabensa common preservative with the same hormone question mark. out.
Phosphatesthey wash into rivers and feed algae that choke marine life. out.
Optical Brightenersthey make whites look whiter by coating fabric, and take a long time to break down. out.
Synthetic Dyes in Our Sheetsyour laundry sheets and hand soap sheets don't need to be coloured, so they aren't.
Full Ingredient Lists
What's in Each Product
naturalnaturally derivedsynthetic
natural
used as it's found in nature, or with very light processing.
naturally derived
starts from a natural source like coconut, sugar or plant oils, then processed to do its job.
synthetic
made in a lab. we only use it when nothing natural does the job as well.
Packaging
Packed the Way We Make It.
no plastic jugs, no bulky bottles. 100% recyclable boxes, so the commitment doesn't stop at the formula.
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